The perfumery and marketing sales team from IES Ingredients traveled to Dubai to participate in the Beauty World Middle East 2024 trade show. This essential event brings together professionals from the perfumery and cosmetics industries in the Middle East and North Africa.
With our expertise in natural ingredients and our positioning in the fragrance raw materials market, we seized this opportunity to present our latest innovations to a demanding international clientele.
Emotions at the heart of our olfactory creations
The theme of this 2024 edition, "emotions", perfectly matched our sensory approach to natural ingredients. Our team developed an immersive presentation allowing visitors to discover IES Ingredients' unique olfactory universe.
We emphasized the ability of our raw materials to evoke authentic and lasting emotions, a fundamental characteristic of quality natural perfumes.
Key fact: Beauty World Middle East is the reference event for beauty professionals in the Middle East, attracting more than 1,800 exhibitors and 40,000 professional visitors each year.
A diverse olfactory palette for the oriental market
Our booth presented a complete range of creations formulated with our certified natural ingredients. This selection reflected the richness of our catalogue and our ability to adapt to regional olfactory preferences.
Eau de toilette with varied signatures
Our eau de toilette were offered in several olfactory families:
- Oriental notes: rich and captivating compositions, perfectly adapted to Gulf clientele tastes
- Woody accords: sophisticated fragrances highlighting our precious wood essences
- Floral and fruity bouquets: fresh and modern creations for a broader clientele
Sensory cosmetics
Beyond perfumes, we also presented:
- Scented creams: smooth textures enriched with our natural ingredients
- Aromatic shower gels: gentle formulations respectful of the skin
This global approach demonstrates our expertise in supplying natural ingredients for all types of cosmetic and perfumery products.
Strategic positioning in the Middle Eastern market
The choice to participate in Beauty World Middle East is part of our international development strategy. This rapidly growing market presents significant opportunities for quality natural ingredient distributors.
Our presence in Dubai allowed us to establish new contacts with local manufacturers and consolidate our relationships with existing partners in the region.
"With emotions being this year's theme, we tried to immerse visitors in our universe through our raw materials."
This sensory approach was particularly appreciated by professional visitors, confirming the relevance of our positioning on natural ingredients with high emotional value.
IES Ingredients: Provençal expertise serving international perfumery
Based in Provence, IES Ingredients puts its expertise at the service of professionals in perfumery, cosmetics and food flavoring. Our participation in the Dubai trade show illustrates our commitment to supporting our clients in their development projects, whether local or international.
Our catalogue includes a wide selection of certified natural ingredients, meeting the requirements of organic labels and international certifications such as COSMOS and ECOCERT.
Want to discover our natural ingredients? Our sales team remains at your disposal to support you in your projects. Contact us at contact@ies-ingredients.com
This participation in Beauty World Middle East 2024 adds to our numerous presences at international professional trade shows, demonstrating our commitment to staying close to our clients' needs and market developments in natural ingredients.
IES Ingredients
10 November 2024
Share this article



